And as the rest of the world enters the second year of the pandemic, COVID-19 continues to transform our shopping and eating preferences and experiences. To remain competitive, food and beverage companies (26%) must make investments in technology to be agile and respond quickly to a constantly changing environment. Searches for food delivery apps have increased by 104% in the last 5 years. One of the reasons is the COVID-19 pandemic.
The growth of searches for Laird Superfood has increased by 153% in 5 years. The volume of searches for “Magic Spoons” has grown by 45% in the last 2 years. It is estimated that by 2050, global demand for water will increase by up to 30%. Interest in “vertical agriculture” increased 214% in the last decade.
Google searches for plant-based diets increased by 100% in 5 years. Searches for “oat milk” increased 614% in 5 years. The volume of searches for “Almond Cow” has increased by 185% in half a decade. Searches for “vegan cheese” increased 308% in 10 years, despite a recent drop.
Although the topic may have peaked, searches for mushroom jerky have increased 1700% in 5 years. Although devices with WiFi or Bluetooth were already growing before COVID-19, the pandemic has increased interest. Searches for smart ovens increased by 154% in 5 years. Tovala searches have risen by 1,242% in 5 years.
Searches for the Meater smart thermometer have increased rapidly, growing 300% in 5 years. Searches for “smart grill” increased by 121% over the past 5 years. A Hunter study found that Americans cook 51% more often compared to pre-pandemic levels. Tasty, Buzzfeed's cooking division, has more than 43 million followers on Instagram and more than 96 million followers on Facebook.
For example, naturally, Jo posts perfectly staged food photos on Instagram and amassed around 1.5 million followers before her 20th birthday. Mariam, 22, posts recipe videos on TikTok for her more than 7 million followers. The user who is credited with starting the trend on TikTok, Hannah Cho, has more than 2 million cumulative views on her original video. Nearly 20% of U.S.
consumers bought their first plant-based protein during the pandemic, and 92% of them say they will continue to buy those products. Searches for “adaptogen” increased by 150% in the last 5 years. Nearly 25% of consumers say they want to try an adaptogen. Over the next five years, Mordor Intelligence expects the market to grow at a CAGR of 17.5%.
Searches for “hard” kombucha increased by a staggering 1,280% in 5 years. For example, Luna Bay Booch makes its blueberry kombucha so that it has 6% alcoholic alcohol, but its lychee is a lighter offering with only 4.5% alcoholic alcohol. According to a report, a quarter of consumers plan to eat more mushrooms this year and another 63% plan to eat the same amount as in previous years. Pan's Mushroom Jerky was incredibly successful on Shark Tank, and received more than 33,000 orders after the show aired.
For more content related to Exploding Topics, check out 5 major snack trends and 25 emerging food technology companies. Many companies have banned disposable straws, plastic water bottles and single-use coffee cups. The United Kingdom wastes more than 10 million tons of food every year. People throw food in the trash because they don't eat it on time or because they misunderstand the expiration dates and throw away things that are still safe.
Another type of food waste is “crooked” fruits and vegetables. Supermarkets often reject misshapen or imperfect products. Asda found that 75% of customers would buy strangely shaped foods if they cost less, so some stores sell “ugly” vegetables at discounts. The widespread trend of “mindfulness”, which is present at the moment, has expanded to include mindful eating.
Conscientious shoppers are looking for nutritious, safe and ethically sourced food. They study food labels and buy brands that demonstrate their commitment to quality. Sensitivities, such as lactose intolerance and celiac disease, drive sales of dairy-free milk. They perceive that the gluten-free diet is healthier.
People are also looking for foods that improve brain health. Mature adults value foods rich in omega-3 fatty acids, B vitamins and antioxidants, such as blue fish and green leafy vegetables, to increase intellectual capacity. Food producers are increasingly using blockchain and other Internet of Things (IoT) technologies to track the handling of food ingredients and finished products along the value chain, as well as to monitor environmental conditions during shipment. Companies would do well to continue to pay attention to trends such as these, since consumers' attention is focused on the origin of the food they consume.
Yogurt, cheese, sauerkraut and wine are examples of fermented foods, but the trend goes far beyond these basic foods. Food and beverages have experienced healthy growth over the past two years, and with this trend, there have been some important changes. In addition to alcohol, food and the delivery of ready-to-eat food, there was also a steady upward trend in the conversation surrounding meal kits. .