The trends that are gaining popularity are the abandonment of energy sources based on fossil fuels, the reduction of water consumption, sustainable packaging (recyclable, biodegradable or options that significantly reduce the use of plastic) and clean and environmentally friendly cleaning and detergent solutions for final products and equipment. Also known as “functional foods”, products such as orange juice fortified with vitamin D or yogurt drinks containing probiotics (Activia, Yakult, etc.) are becoming more popular as consumers become more concerned about what they ingest into their bodies. They want foods that can offer several things in one bite (so to speak). Although the superfood craze dates back to the early 80s, it wasn't until the 2000s that it really exploded among people concerned about health.
This movement is constantly evolving and new superfoods are likely to be added every year. There you have it: 10 of the most popular trends you can benefit from right now and five next to consider. That's why we'll also look at three essential questions you should ask yourself to determine if it's worth adding a current food trend. The tasty taste of tequila follows the umami trend and leads to the second section of trends focused on premiumization.
In the culinary world, the ways in which new gastronomic trends emerge are very similar to those in the world of fashion. Some gastronomic trends begin among people and spread virally, such as the numerous TikTok recipes that have spread all over the world in recent years, while in other cases a brand selects a certain product, a type of drink or even a specific flavor that it wants to promote and then does so aggressively. Another thing to keep in mind is that adding certain new, modern foods can cause food costs to increase, making those dishes unprofitable. According to Fernando Soberanis, executive chef of Laurel Brasserie & Bar in Salt Lake City, Utah, through Food and Wine, non-alcoholic cocktails, which were once known lightly as alcohol-free cocktails, are very popular today, and that trend is only growing and taking hold.